Salman Khan’s Radhe set to release on multiple OTT platforms

Maintaining his tradition of Eid releases, Salman Khan surprises his fans once again. Radhe: Your Most Wanted Bhai is gearing up for an Eid release, as promised by Salman Khan. The film, which was supposed to be a theatrical release, is now set for a multiple-platform release, including the international theatrical release on the 13th of May.

Directed by Prabhu Deva, the film’s trailer released on April 22nd is full of drama, action, and dance, promising a movie full of energy. It will be the first Bollywood theatrical release in the UK post the pandemic. The wide release focuses on 40 different countries from Europe, America, Australia, New Zealand, etc.

A spokesperson from Salman Khan films said, “We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government.” The statement further read that they want to create a space wherein the safety measures are taken and yet people will be entertained through films.

The film will release in theatres worldwide, while following the safety protocols, and platforms like Zee5, Airtel Digital TV, D2H, etc. However, the digital premiere isn’t for free. People will be charged as the makers have chosen the ‘pay per view’ route. The audience needs to pay a certain amount to enjoy the movie on ZEE Plex, and this isn’t a part of their subscription plans.

Many Indian states are on the edge of lockdown due to the latest Covid strain, while states like Maharashtra have already imposed the restrictions. The CBO at Zee Studios, Shariq Patel said that the pandemic drove them to innovative ideas and that they are proud of choosing the hybrid distribution strategy.

Mr. Patel also said that Radhe would be the perfect film with an out and out entertainment for the audience and that the film continues their firm’s relation with Salman Khan.

The trailer led to hilarious memes on social media platforms like Twitter and some users felt that the glimpse reminded them of the film Race (Salman Khan’s movie from 2018). The film also stars Randeep Hooda as the antagonist and Disha Patani as the female lead.

Salman Khan plays the role of an encounter specialist in the movie. All the actors from the film and a hashtag #RadheTrailer was trending on Twitter as soon as the trailer was released. The trailer gives a peek into the high-octane and intense action sequences from Radhe.

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